Category: targeted advertising
Google’s Vint Cerf voices support for common criteria for political ad targeting
Google VP Vint Cerf has voiced support for a single set of standards for Internet platforms to apply around political advertising. Speaking to the UK parliament’s Democracy and Digital Technologies Committee today, the long time Googler — who has been chief Internet evangelist at the tech giant since 2005 —…
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Break-even ads can generate free brand awareness
Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor Anomalous data can lead to growth opportunities How…
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