4 ways to leverage ROAS to triple lead generation

Xiaoyun TU Contributor Xiaoyun TU is the global director of demand generation at Brightpearl, a leading retail operating system. She is passionate about setting

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Demand Curve: Questions you need to answer in your paid search ads

Stewart Hillhouse Contributor Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives

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5 advanced-ish SEO tactics to win in 2021

Mark Spera Contributor More posts by this contributor 5 companies doing growth marketing right In nearly every Google algorithm update in recent memory, Google

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5 companies doing growth marketing right

Mark Spera Contributor What do all companies, regardless of industry, say they want? Growth. Lighting-fast, continuous growth. The good news is you can quickly

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Don’t panic: ‘Algorithm updates’ aren’t the end of the world for SEO managers

Eli Schwartz Contributor Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C

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Google switches its Shopping search service to mostly free listings

Google is making a change to its product search offering meaning that unpaid listings picked by algorithm will dominate results displayed on the Google

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Google’s latest user-hostile design change makes ads and search results look identical

Did you notice a recent change to how Google search results are displayed on the desktop? I noticed something last week — thinking there

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