Category: rtb
UK resumes privacy oversight of adtech, warns platform audits are coming
The UK’s data watchdog has restarted an investigation of adtech practices that, since 2018, have been subject to scores of complaints across Europe under the bloc’s General Data Protection Regulation (GDPR). The high velocity trading of Internet users’ personal data can’t possibly be compliant with GDPR’s requirement that such information…
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Google and IAB adtech targeted with more RTB privacy complaints
Another batch of complaints has been filed with European Union data protection agencies urging enforcement action against the adtech industry’s abuse of Internet users’ information to target ads. The complaints argue that behavioural ads are both harmful and unlawful. Earlier complaints over the same Real-Time Bidding (RTB) programmatic advertising issue…
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UK’s ICO faces legal action after closing adtech complaint with nothing to show for it
The UK’s data watchdog is facing a legal challenge after it took the decision to quietly close a complaint against the adtech industry’s high velocity background trading of personal data. The legal challenge was reported earlier by Politico. The original complaint — challenging the adtech industry’s compliance with Europe’s General…
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