Category: product management

5 questions startups should consider before making their first marketing hire

Jamie Viggiano Contributor Jamie Viggiano is the chief marketing officer at FUEL Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” This is (by far) the most common question I’ve received since starting as Fuel’s CMO, and for good…

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Nexford University lands $10.8M pre-Series A to scale its flexible remote learning platform

Two profound problems face the higher education sector globally — affordability and relevance. Whether you live in Africa, Europe, or the U.S., a major reason why people don’t go to university or college or even drop out because they cannot afford tuition fees. On the other hand, relevance shows the…

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Branch raises $50M to offer bundled auto & home insurance via an API

Branch Insurance, a startup offering bundled home and auto insurance, has raised $50 million in a Series B funding round led by Anthemis Group. Acrew, Cherry Creek Holdings and existing backers Greycroft, HSCM Bermuda, American Family Ventures, SignalFire, SCOR P&C Ventures, Foundation Capital and Tower IV also participated in the…

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Google Cloud Run gets committed use discounts and new security features

Cloud Run, Google Cloud’s serverless platform for containerized applications, is getting committed use discounts. Users who commit to spending a given amount on using Cloud Run for a year will get a 17% discount on the money they commit. The company offers a similar pre-commitment discount scheme for VM-based Compute…

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How and when to hire your first product manager

In the world of early-stage startups, job titles are often a formality. In reality, each employee may handle a dozen responsibilities outside their job description. The choose-your-own-adventure type of work style is part of the magic of startups and often why generalists thrive here. However, as a company progresses and…

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In freemium marketing, product analytics are the difference between conversion and confusion

Jeremy Levy Contributor Jeremy Levy is CEO and co-founder of Indicative, a product analytics platform for product managers, marketers and data analysts. A serial entrepreneur, Jeremy co-founded Xtify, acquired by IBM in 2013, and MeetMoi, a location-based dating service sold to Match.com in 2014. More posts by this contributor Enterprises…

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