EU is now investigating Google’s adtech over antitrust concerns

EU antitrust authorities are finally taking a broad and deep look into Google’s adtech stack and role in the online ad market — confirming

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Google won’t end support for tracking cookies unless UK’s competition watchdog agrees

Well this is big. The UK’s competition regulator looks set to get an emergency brake that will allow it to stop Google ending support

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Google starts testing its replacement for third-party cookies

Google has taken one step closer to banishing third-party cookies from Chrome. The internet giant has started testing its trust tokens with developers, with

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