Category: personalization
Audio out-of-home advertising is reinventing personalization
Paul Brenner Contributor Paul Brenner is the chief strategy officer and president of audio out-of-home at Vibenomics, a location-based advertising and audio experience company creating memorable in-store experiences for shoppers. Do you remember the first time you received a personalized ad? Perhaps you discussed a product with a friend, and…
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YouTube Music puts more focus on personalized playlists
YouTube Music is upping its playlist game. It now offers many more personalized mixes tailored to your moods and activities. You'll see up to seven My Mix playlists on the Home screen, all of which are updated daily. Each of them includes hours of mu… Source
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Spotify rolls out a more personalized home screen to users worldwide
Spotify has been slowly rolling out a redesigned mobile app in small sections — first with an update to podcast pages, then to other parts of the experience. Today, the company is revamping the most critical part of the Spotify app: the Home screen. Now, when Spotify users launch the…
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Storytelling community Wattpad embraces adult content with new personalization tools
Wattpad, the online storytelling community that’s home to some 80 million monthly users, has successfully tapped into the power of crowdsourcing to help uncover the next potential hits for media companies including Netflix, Hulu, NBCU, Sony Pictures Television, and others worldwide. It even launched its own YA book line to…
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Study of YouTube comments finds evidence of radicalization effect
Research presented at the ACM FAT 2020 conference in Barcelona today supports the notion that YouTube’s platform is playing a role in radicalizing users via exposure to far-right ideologies. The study, carried out by researchers at Switzerland’s Ecole polytechnique fédérale de Lausanne and the Federal University of Minas Gerais in…
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