Marketers should plan for more DIY metrics as iOS 15 nears

Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in

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After years of inaction against adtech, UK’s ICO calls for browser-level controls to fix ‘cookie fatigue’

In the latest quasi-throwback toward ‘do not track‘, the UK’s data protection chief has come out in favor of a browser- and/or device-level setting

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Apple is changing Mail Privacy Protection and email marketers must prepare

Melissa Sargeant Contributor Melissa Sargeant is CMO at Litmus, where she runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing,

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WhatsApp photos and videos can now disappear after a single viewing

WhatsApp said that it would soon let users send disappearing photos and videos and this week the feature will be rolling out to everybody.

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Google won’t end support for tracking cookies unless UK’s competition watchdog agrees

Well this is big. The UK’s competition regulator looks set to get an emergency brake that will allow it to stop Google ending support

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