Category: magic leap
Desperate to exit, a $10B price tag for Magic Leap is crazy
Augmented reality headset maker Magic Leap has struggled with the laws of physics and failed to get to market. Now it’s seeking an acquirer, but talks with Facebook and medical goods giant Johnson & Johnson led nowhere according to a new report from Bloomberg’s Ed Hammond. After raising over $2…
Read More
XYZ Reality secures £5M to bring a hologram headset to the construction industry
Augmented reality technology did not, it turns out, light the touch paper on a booming new industry. What we got instead were a few cute applications on smartphones and devices like Microsoft’s HoloLens, which has seen pretty limited success. Where AR has proved that it may have a future is…
Read More
Will Apple, Facebook or Microsoft be the future of augmented reality?
Tim Merel Contributor More posts by this contributor VR/AR startup valuations reach $45 billion (on paper) Despite short-term questions, games software/hardware to top $200 billion by 2023 Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence…
Read More