Category: Lucy Heskins
Extra Crunch roundup: Think like a VC, CockroachDB EC-1, handle your stock options
Ants and camels are famously resilient, but when it was time to select a name for a startup that offers open-source, cloud-based distributed database architecture, you can imagine why “Cockroach Labs” was the final candidate. Database technology is fundamental infrastructure, which partially explains why it’s so resistant to innovation: Oracle…
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Growth marketing roundup: cool SaaS, marketing lies, VR ads and more
One might think that a short week due to a U.S. holiday calls for a short weekly recap, but we have plenty to share about growth marketing from our coverage over the week. With the help of your recommendations, this week we were able to interview Peep Laja and Lucy…
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This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’
Doing more with less: This is what marketers get asked for when they join an early-stage startup. British consultant Lucy Heskins knows firsthand how overwhelming that can be, which is why her services can both replace and complement early in-house marketing staff. Either way, it often involves educating the founders…
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