Category: Kickstarter
Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams
Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing. If the phrase evokes images of celebrities hawking hard seltzer, think again: An influencer can be as humble…
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Indiegogo’s CEO on how crowdfunding navigated the pandemic
Andy Yang joined Indiegogo at a turbulent time. As the crowdfunding platform’s then-CEO stepped aside for personal reasons, the service also reportedly grappled with layoffs. Coming on board after a stretch with Reddit, the new CEO would have less than a year at the helm before COVID-19 turned the globe…
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Kickstarter’s CEO on the future of crowdfunding
Kickstarter announced on Wednesday that backers have pledged $6 billion to more than 200,000 projects over the course of the crowdfunding site’s history. The milestone comes a little over a year after the platform hit the $5 billion mark. A matter of weeks before the company hit that last massive…
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Pro tips from the team behind Kickstarter’s most funded app
A 10-step guide by the creators of memoryOS Alex Ruzh 19 hours Alex Ruzh Contributor Alex Ruzh is the CEO and co-founder of memoryOS, an edtech startup developing AI-powered gamified software teaching people how to remember anything. Here at memoryOS, we have a saying we repeat often: “Most of the…
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