Category: indiegogo
Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams
Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing. If the phrase evokes images of celebrities hawking hard seltzer, think again: An influencer can be as humble…
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Indiegogo’s CEO on how crowdfunding navigated the pandemic
Andy Yang joined Indiegogo at a turbulent time. As the crowdfunding platform’s then-CEO stepped aside for personal reasons, the service also reportedly grappled with layoffs. Coming on board after a stretch with Reddit, the new CEO would have less than a year at the helm before COVID-19 turned the globe…
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Pro tips from the team behind Kickstarter’s most funded app
A 10-step guide by the creators of memoryOS Alex Ruzh 19 hours Alex Ruzh Contributor Alex Ruzh is the CEO and co-founder of memoryOS, an edtech startup developing AI-powered gamified software teaching people how to remember anything. Here at memoryOS, we have a saying we repeat often: “Most of the…
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Chinese hardware makers turn to crowdfunding as they look to go global
China’s tech giants have had a rough time in Western markets over the last few years. Huawei and DJI have been hit by trade restrictions, while TikTok and WeChat are threatened with their apps being banned in the U.S. Overall, Chinese companies with an overseas footprint are increasingly wary of…
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Despite global headwinds, Chinese hardware startups remain to take on the world
Bill Zhang lowered himself into lunges on a squishy mat as he explained to me the benefits of the full-body training suit he was wearing. We were in his small, modest office in Xili, a university area in Shenzhen that’s also home to many hardware makers. The connected muscle stimulator…
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Figo’s connected sous vide promises to chill, seal and cook your meals
A company called Eat Figo has started crowdfunding for the Figo, an all-in-one connected sous vide that promises to vacuum-seal, refrigerate and cook your food. The idea is that you can prepare and season your meals, vacuum seal them and drop them in… Source
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