Category: IGTV

Instagram’s built-in shopping cart is coming to IGTV and Reels

Instagram is pushing its in-app shopping into even more parts of its app. The company is adding shopping tools to two new features: IGTV and Reels. Shopping in IGTV is rolling out around the world now, while Reels will be testing it later this year.T… Source

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Instagram brings commercials to IGTV to lure influencers

Instagram is taking its most aggressive steps yet to challenge YouTube: the app is piloting a series of features that will allow influencers to make money off their videos. Instagram announced that it’s testing commercials in IGTV videos and the abil… Source

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Instagram Live videos can now be saved to IGTV

Many performers and other folks are turning to Instagram Live at the minute as a way of staying connected with their audiences. One downside of Instagram's live streams is that, since they take place in Stories, they disappear after 24 hours. As of t… Source

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Instagram’s redesigned IGTV app helps you find new creators to follow

By this point, it’s safe to say IGTV hasn’t been the revolutionary video format Instagram made it out to be when it launched the platform back in 2018. But to the company’s credit, it’s not giving up on it. Today it’s launching a redesigned standalon… Source

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Instagram prototypes letting IGTV creators monetize with ads

Instagram may finally let IGTV video makers earn money 18 months after launching the longer-form content hub. Instagram confirms to TechCrunch that it has internally prototyped an Instagram Partner Program that would let creators earn money by showing advertisements along with their videos. By giving creators a sustainable and hands-off…

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