Category: gaming
Can advertising scale in VR?
Michael Boland Contributor More posts by this contributor Mobile and enterprise are the keys to VR/AR scale One of VR’s prospective revenue streams is ad placement. The thought is that its levels of immersion can engender high engagement with various flavors of display ads. Think billboards in a virtual streetscape…
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Swedish gaming firm MTG acquires India’s PlaySimple for $360 million
Swedish gaming giant Modern Times Group (MTG) has acquired Indian startup PlaySimple for at least $360 million, the two firms said Friday. MTG said it will pay 77% of the acquisition sum to Indian game developer and publisher in cash and the rest in company shares. There’s also another $150…
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E3 2021 wrap-up
E3 2021 kicked off with news about E3 2022. Kind of a funny way to start a show, as Mayor Eric Garcetti told the crowd, “we look forward to seeing you in-person, here in the City of Angels, in 2022.” Also a bit funny when the mayor’s video game show…
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E3 2021 catch up
If you’re like me, you spent the weekend longing for the mixed bag that is downtown Los Angeles during E3. I’ve got fond memories of fish tacos, The Last Bookstore, watching playoff basketball in garishly lit hotel lobbies and, of course, video game press conference after video game press conference.…
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Facebook buys game studio BigBox VR
Facebook has bought several virtual reality game studios over the past couple of years, and they added one more to their portfolio Friday with the acquisition of Seattle-based BigBox VR. The studio’s major title, “Population: One,” was one of the big post-launch releases for Facebook’s Oculus Quest 2 headset and…
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