Category: experts
Making a splash in the marketing world
“There are three common blunders that most SaaS marketers make time and again when it comes to clarity and high-converting content,” says Konrad Sanders, founder and CEO of The Creative Copywriter, “1. Not differentiating from competitors. 2. Not humanizing ‘tech talk.’ 3. Not tuning their messaging to prospects’ stage of…
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Growth roundup: Mail privacy protection and growth marketing beyond the tactics
“Email impacts marketing strategy and enables better overall business success. It’s the lifeblood of an effective multichannel campaign,” says Melissa Sargeant, CMO at Litmus. “However, Apple’s Mail Privacy Protection — announced earlier this summer with its iOS 15 update — attempts to eliminate metrics and data associated with email.” This…
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Growth roundup: Storytelling for startups, early-stage influencers, retail media spend
“I like to think of successful brand-building as creating a company that customers would be upset to separate from their identity,” growth marketing expert Julian Shapiro told us earlier this week. “For example, they’d cease to be the man with Slack stickers all over his laptop. Or the woman who…
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Building a growth community in India with Ayush Srivastava of Growth Folks
Indian startups of all sizes are raising record amounts of investment funding this year and getting public exits, as we’ve been covering in recent months. To hear more about the growth behind the numbers we caught up with Ayush Srivastava, a co-founder of growth marketing group Growth Folks (and a…
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Growth roundup: Recruiting a team, writing successful newsletters, 14 questions for paid search ads
“The growth industry is definitely maturing. Less hacks, more teams, more focus on velocity,” Ward van Gasteren, founder of Grow with Ward told us in an interview this week. “Everybody within the field is getting to know the best practices very quickly and implementing them even quicker. So then what?”…
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Growth roundup: Investing in community, targeting developers, new marketer recs
“The best thing a startup can do, and I’m seeing it happen more and more, is investing in community early on,” growth marketing expert Max van den Ingh of Unmuted tells us. “When I was leading growth at MisterGreen, we created a community for the first thousand Tesla Model 3…
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