Category: embedded finance

Embedded finance won’t make every firm into a fintech company

Eyal Lifshitz Contributor More posts by this contributor Banks and fintech in 2025: An unlikely alliance A short decade after software started eating the world, along came headlines about every company becoming a fintech thanks to innovation and growth in embedded finance business models. This narrative oversimplifies the evolution that’s…

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Solarisbank raises $224M at a $1.65B valuation to acquire Contis and expand its API-based embedded banking tech in Europe

Embedded finance — the process by which some of the more complicated, but also commoditized, aspects of financial services are built and wrapped in an API for anyone else to implement in their own products for end users — has become a huge cornerstone of how fintech is built today.…

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MaxAB, the Egyptian B2B food and grocery delivery startup, raises $40M for expansion

Globally, food and grocery delivery startups have been raising mega-rounds of late, especially those in Europe as the pandemic has given rise to more people ordering online more than ever. This growth has translated to an increase in volume across e-commerce platforms all over the world. While there has relatively…

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Embedded finance will help fill the life insurance coverage gap

Melbourne O’Banion Contributor Melbourne O’Banion is co-founder and CEO of digital life insurance company Bestow. An estimated 41 million Americans say they need life insurance but have yet to purchase coverage. Despite this awareness among consumers, the Life Insurance Marketing and Research Association estimates a $12 trillion coverage gap, with…

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Embedded finance startup Banxware raises €4M seed

Embedded finance — the idea of offering financial products where customers are already congregating via white label solutions and APIs – isn’t an entirely new concept. In fact, in one form or another, such as point of sale credit, the concept has existed for years and long before Silicon Valley…

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Extra Crunch roundup: ‘Nightmare’ security breach, Poshmark’s IPO, crypto boom, more

The rest of the world may be slowing down as we prepare for Christmas and the new year, but we are not taking our foot off the gas. Alex Wilhelm keeps a close watch on the public markets in his column The Exchange, but this week, he branched out to…

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