Category: EC Growth Marketing
Growth tactics that will jump-start your customer base
Jenny Wang Contributor Jenny Wang is a principal investor at Neo and co-host of the “Techsetters” podcast. Five years ago, the playbook for launching a new company involved a tried-and-true list of to-dos. Once you built an awesome product with a catchy name, you’d try to get a feature article…
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Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative
“It’s about focusing on the metric that directly reflects the value that your company and products bring to your customers,” growth marketer Maya Moufarek told us in an interview for one of our most popular marketing articles of the week. “For Airbnb, that may be the number of nights booked;…
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