Category: EC Column
What we can learn from edtech startups’ expansion efforts in Europe
Rhys Spence Contributor Rhys Spence is head of research at Brighteye Ventures, a European edtech-focused fund, where he works with portfolio companies to help address priorities, with a focus on internationalization. More posts by this contributor The 2021 edtech avalanche has just begun It’s a story common to all sectors…
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Demand Curve: How to get social proof that grows your startup
When people are uncertain, they look to others for behavioral guidance. This is called social proof, which is a physiological effect that influences your decisions every day, whether you know it or not. At Demand Curve and through our agency Bell Curve, we’ve helped over 1,000 startups improve their ability…
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4 ways to leverage ROAS to triple lead generation
Xiaoyun TU Contributor Xiaoyun TU is the global director of demand generation at Brightpearl, a leading retail operating system. She is passionate about setting up innovative strategies to grow sales pipelines using data-driven decisions. Businesses that don’t invest in their future may not have a future to look forward to.…
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The responsibilities of AI-first investors
Ash Fontana Contributor Ash Fontana, a managing director at Zetta Ventures, is the author of “The AI-First Company: How to Compete and Win with Artificial Intelligence.” More posts by this contributor Growing up in the intelligence era Investors in AI-first technology companies serving the defense industry, such as Palantir, Primer…
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5 things you need to win your first customer
Bryan Dsouza Contributor Bryan Dsouza leads product marketing at Grammarly, and previously led various product management and product marketing roles across B2C and B2B at Microsoft. A startup is a beautiful thing. It’s the tangible outcome of an idea birthed in a garage or on the back of a napkin.…
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Creative adtech is on the cusp of a revolution, and VCs should take note
Casey Saran Contributor An ad tech veteran who has logged time at Google and The Rubicon Project (now Magnite), Casey Saran is co-founder and CEO of Spaceback. 2021 has been a good year to be an adtech investor. Valuations are surging, Wall Street is happy and exits are frequent and satisfying.…
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