Category: direct to consumer
Casper cuts its CMO, CTO and COO amid further layoffs
Casper has laid off dozens of employees, including three C-Level executives: its chief marketing officer, chief technology officer and chief operating officer, sources say. The mattress company declined to comment. The round of layoffs, communicated to employees on Friday, largely impacted retail and operations teams, signaling that the business may…
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Upscribe, raising $4M, wants to drive subscription-first DTC brand growth
Upscribe founder and CEO Dileepan Siva watched the retail industry make a massive shift to subscription e-commerce for physical products over the past decade, and decided to get in it himself in 2019. The Los Angeles-based company, developing subscription software for direct-to-consumer e-commerce merchants, is Siva’s fourth startup experience and…
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It may not be as glamorous as D2C, but beauty tech is big money
Sindhya Valloppillil Contributor Sindhya Valloppillil is the founder and CEO of Skin Dossier, a venture partner at Next Gen Ventures, a freelance writer and formerly a beauty industry executive and marketing professor. Last week, Procter & Gamble (P&G) announced that it was terminating plans to acquire razor startup Billie following…
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Forerunner Ventures’ Kirsten Green demystifies the COVID-19 consumer
“In general, the consumer has proven to be more resilient than I would have thought,” said Kirsten Green, founder of Forerunner Ventures, which has investments in breakout D2C stars like Glossier, Hims and Bonobos. She joined us for an Extra Crunch Live conversation to help us better understand buying habits…
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GoPro lays off 200 employees as coronavirus pandemic impacts sales
GoPro has announced that it will lay off 200 employees or around 20 percent of its workforce due to the coronavirus pandemic. It aims to reduce expenses by about $100 million by switching the majority of its business to a direct-to-consumer model. Th… Source
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Where top VCs are investing in D2C
Don’t over-index the Casper mess; investors say there’s strength yet in the sector If you’re looking for toothbrushes, skin-care face masks, mattresses, glasses or even socks, there’s a digitally-native, direct-to-consumer (D2C) company or two that can help you out. And thanks to smart digital marketing, the cult followings that ensue…
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