Category: customer retention

5 factors that can make or break a startup’s growth journey

Brian Rothenberg Contributor Brian Rothenberg is a partner at Defy, a two-time former founder and growth executive. The “health” of a startup’s growth can be a strong predictor of how large and valuable it can become. Our generation’s most valuable startups have all sustained a high rate of user/revenue growth…

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Use cohort analysis to drive smarter startup growth

Jonathan Metrick Contributor Jonathan Metrick is the chief growth officer at Sagard & Portage Ventures, where he helps build some of the world’s leading fintech companies. Cohort analysis is a way of evaluating your business that involves grouping customers into “cohorts” and observing how they behave over time. A commonly…

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