5 things you need to win your first customer

Bryan Dsouza Contributor Bryan Dsouza leads product marketing at Grammarly, and previously led various product management and product marketing roles across B2C and B2B

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Upscribe, raising $4M, wants to drive subscription-first DTC brand growth

Upscribe founder and CEO Dileepan Siva watched the retail industry make a massive shift to subscription e-commerce for physical products over the past decade,

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Online retailers: Stop trying to beat Amazon

Kenny Small Contributor Kenny Small is vice president SAP and Enterprise at Qualitest Group, the world’s leading AI-powered quality engineering company. Brick-and-mortar stores forced

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3 issues to resolve before switching to a subscription business model

Jess Warrington Contributor In my role at CloudBlue, Fortune 500 companies often approach me for help with solving technology challenges while shifting to a

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4 proven approaches to CX strategy that make customers feel loved

Rebecca Liu-Doyle Contributor Rebecca Liu-Doyle is principal at Insight Partners, a global private equity and venture capital firm. Her focus areas include high-growth software,

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Develop a buyer’s guide to educate your startup’s sales team and customers

Yousuf Khan Contributor Yousuf Khan is a partner at Ridge Ventures. Prior to joining Ridge, he was the first CIO of Automation Anywhere, CIO

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Even startups on tight budgets can maximize their marketing impact

Dominik Angerer Contributor Dominik Angerer is CEO and co-founder of headless CMS Storyblok, which provides best practice guidance for startups on how to build

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How our SaaS startup improved net revenue retention by more than 30 points in two quarters

NRR is the most underrated metric out there Tim Kopp 8 hours Tim Kopp Contributor Tim Kopp is the chairman and CEO of Terminus,

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In freemium marketing, product analytics are the difference between conversion and confusion

Jeremy Levy Contributor Jeremy Levy is CEO and co-founder of Indicative, a product analytics platform for product managers, marketers and data analysts. A serial

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Vista acquires Gainsight for $1.1B, adding to its growing enterprise arsenal

Vista Equity Partners hasn’t been shy about scooping up enterprise companies over the years, and today it added to a growing portfolio with its

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