Category: comcast
TV advertising didn’t die, it just moved online
The tradition of sitting through a barrage of ads in exchange for being entertained began with radio, flourished with the arrival of television and followed the mass migration online. As the massive $35 billion in advertising revenue captured by YouTube and Instagram in the last quarter indicated, online advertising around…
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Comcast acquires free streaming service Xumo
Comcast has acquired Xumo, a free, ad-supported streaming service with more than 190 different channels. The service has a complicated ownership history — it began in 2011 as a joint venture between Panasonic and Myspace parent company Viant, which was acquired by Time Inc. in 2016, and then Time Inc. was…
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