Category: brand management
5 questions startups should consider before making their first marketing hire
Jamie Viggiano Contributor Jamie Viggiano is the chief marketing officer at FUEL Capital, an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” This is (by far) the most common question I’ve received since starting as Fuel’s CMO, and for good…
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4 proven approaches to CX strategy that make customers feel loved
Rebecca Liu-Doyle Contributor Rebecca Liu-Doyle is principal at Insight Partners, a global private equity and venture capital firm. Her focus areas include high-growth software, marketplaces, and consumer internet. Customers have been “experiencing” business since the ancient Romans browsed the Forum for produce, pottery and leather goods. But digitization has radically…
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Develop a buyer’s guide to educate your startup’s sales team and customers
Yousuf Khan Contributor Yousuf Khan is a partner at Ridge Ventures. Prior to joining Ridge, he was the first CIO of Automation Anywhere, CIO and Vice President of Customer Success at cloud-based AI platform Moveworks, as well as CIO of Pure Storage, Qualys and Hult International Business School. More posts…
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Even startups on tight budgets can maximize their marketing impact
Dominik Angerer Contributor Dominik Angerer is CEO and co-founder of headless CMS Storyblok, which provides best practice guidance for startups on how to build a sustainable approach to marketing their content. Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and…
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Wikifactory has raised $4.5m for its ‘Github for hardware’ to make almost anything remotely
Karl Marx famously argued in ‘Das Kapital’ that to achieve freedom from the slavery of capitalism, the worker must own the means of production. Perhaps that day is edging closer. Today Wikifactory, billing itself as a ‘Github for hardware’, announces it has closed a $3 million funding round taking it…
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Customer feedback is a development opportunity
Kyle Lomeli Contributor Kyle Lomeli is the CTO and a founding engineer at CarGurus.com. Online commerce accounted for nearly $518 billion in revenue in the United States alone last year. The growing number of online marketplaces like Amazon and eBay will command 40% of the global retail market in 2020.…
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