Category: brand management
Australian growth marketing agency Ammo helps startups calibrate their efforts
When you are the founder of a young startup, it is always very hard to gauge the right amount of effort to dedicate to marketing. Botch it and you risk looking unprofessional. Hire a traditional agency and you might be wasting time and money. Australian growth marketing agency Ammo, in…
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Use creative automation software to amp up your brand’s lower-funnel assets
Miha Mikek Contributor Miha Mikek is the CEO and co-founder of creative automation company Celtra. With the holiday season around the corner, growth marketers are gearing up for their busiest time of the year. E-commerce brands are now leaning heavily on social sales and digital advertising, but should also expect…
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Upscribe, raising $4M, wants to drive subscription-first DTC brand growth
Upscribe founder and CEO Dileepan Siva watched the retail industry make a massive shift to subscription e-commerce for physical products over the past decade, and decided to get in it himself in 2019. The Los Angeles-based company, developing subscription software for direct-to-consumer e-commerce merchants, is Siva’s fourth startup experience and…
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Early-stage brands should also unlock the power of influencers
Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor In growth marketing, creative is the critical X factor They’ve made waves on every screen and have been sponsored by…
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How to hire and structure a growth team
Everyone at an organization should own growth, right? Turns out when everyone owns something, no one does. As a result, growth teams can cause an enormous amount of friction in an organization when introduced. Growth teams are twice as likely to appear among businesses growing their ARR by 100% or…
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Online retailers: Stop trying to beat Amazon
Kenny Small Contributor Kenny Small is vice president SAP and Enterprise at Qualitest Group, the world’s leading AI-powered quality engineering company. Brick-and-mortar stores forced to close due to pandemic lockdowns had to quickly pivot to an online-only model. Understandably, newcomers to the digital retail scene found themselves behind the curve…
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