Category: banking-as-a-service
Embedded finance won’t make every firm into a fintech company
Eyal Lifshitz Contributor More posts by this contributor Banks and fintech in 2025: An unlikely alliance A short decade after software started eating the world, along came headlines about every company becoming a fintech thanks to innovation and growth in embedded finance business models. This narrative oversimplifies the evolution that’s…
Read MoreSolarisbank raises $224M at a $1.65B valuation to acquire Contis and expand its API-based embedded banking tech in Europe
Embedded finance — the process by which some of the more complicated, but also commoditized, aspects of financial services are built and wrapped in an API for anyone else to implement in their own products for end users — has become a huge cornerstone of how fintech is built today.…
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