Category: advertising
The UK is creating a new agency to regulate Big Tech
The UK plans to create a new agency to regulate large tech companies such as Google and Facebook. Starting in April 2021, the newly minted Digital Markets Unit (DMU), which will be a part of the country’s existing Competition and Markets Authority (C… Source
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Google says Australian pay-for-news ruling puts ‘free services at risk’
In an open letter, Google has warned users in Australia that free search and YouTube services are “at risk” if Australia implements a proposed law compelling it to pay to link to news services. Google has also paused a news licensing system it starte… Source
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Google starts testing its replacement for third-party cookies
Google has taken one step closer to banishing third-party cookies from Chrome. The internet giant has started testing its trust tokens with developers, with promises that more would move to live tests “soon.” As before, the company hoped to phase out… Source
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Facebook may pause political ads prior to the 2020 election
Facebook could make a major change to its advertising policies in an effort to fight election-related misinformation. The social network is considering a ban on political advertising in the U.S. in the days before the 2020 election, Bloomberg reports… Source
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UK’s competition regulator demands tougher action on Google and Facebook
The UK's Competition and Markets Authority (CMA) has called on the UK government to create “a new pro-competition regulatory regime” that can control Facebook, Google and other technology companies that are primarily funded by digital advertising. Th… Source
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Advertisers are running from Facebook. What’s next?
The advertiser boycott is quickly spiraling into an even bigger headache for Facebook. The boycott, organized by civil rights groups, has more than 300 participants, and isn’t slowing down. The group has called for an international expansion, and bra… Source
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