Category: Ads
Google proposed, then abandoned, a website tipping feature
Google was at one point working on a tipping feature that would let people donate small amounts of money to websites as they were browsing them, but it abandoned the idea in favor of other pursuits. As reported by TechCrunch — which obtained mock-up… Source
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Google will force advertisers to prove they are who they say they are
Google will require all advertisers to confirm their legal identity in an effort to increase transparency. Since 2018, political advertisers have had to verify who they are, so this is an expansion of that measure.The company will enforce the rule in… Source
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Google is extending identity verification requirements to all advertisers
In a blog post today, Google’s Director of Product Management, Ads Integrity. John Canfield, announced that the company will be extending its identity verification policy for all advertisers. Introduced in 2018, the feature required political advertisers to go through a verify their identity, which was then displayed as part of…
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Google is waiving ad serving fees for news publications
Like so many other industries, journalism has been hard hit by the coronavirus pandemic. And yet it's also one of those categories people depend on among the most during a time of crisis. Acknowledging the situation, Google has announced additional a… Source
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YouTube launches a free, DIY tool for businesses in need of short video ads
YouTube today is launching a new tool aimed at small businesses that need a simple, low-cost way to create videos, but may not have the creative experience or technical know-how required to do so. The YouTube Video Builder, as the new tool is simply called, has been in testing with…
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Reddit lists all political ads and spending in a special subreddit
Reddit has launched a subreddit called r/RedditPoliticalAds that will provide more transparency about political advertising. “In this community, you will find information on the individual advertiser, their targeting, impressions and spend on a per-c… Source
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