Category: ad
Demand Curve: Questions you need to answer in your paid search ads
Stewart Hillhouse Contributor Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. He also writes at stewarthillhouse.com. More posts by this contributor Demand…
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Outbrain raises $200 million ahead of its IPO
Outbrain, an adtech company that provides clickbait ads below news articles, has raised $200 million in funding — Outbrain didn’t disclose the valuation of the company for this deal. The Baupost Group is investing in the company — it’s a Boston-based hedge fund. Outbrain filed for an initial public offering…
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Spotify is testing in-app ads on podcast episode pages
Back at CES, Spotify promised to revolutionize podcast ads with its Streaming Ad Insertion (SAI) technology. The company said it could give producers and advertisers more detailed stats like actual ad impressions, frequency, reach and anonymized audi… Source
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Facebook sues cloaking software maker for deceptive COVID-19 ads
Facebook is suing Basant Gajjar (aka LeadCloak) for allegedly selling software that helped bad actors circumvent Facebook’s automated ad review systems and push deceptive ads around COVID-19 and other scams. As the name suggests, LeadCloak’s software… Source
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