Breadwinner is the new smart sourdough starter tracker of my dreams

Sourdough bread is a tricky thing to get right. But Breadwinner, a new smart gadget in development from hardware designers (and bread lovers) Fred Benenson and Sarah Pavis, is looking to try to take a little bit of the mystery out of the yeast by offering an app-connected gadget that can track the volume and temperature of your starter and notify you when it’s ready to bake, via Laughing Squid.
If you’ve never baked with a starter before, it’s very different from store-bought yeast. Your starter (mine, in case you were curious, is named Lancelot) needs to be fed frequently and rises and falls throughout the day as the yeast feeds on the sugars in the flour and creates bubbles of carbon dioxide — the same bubbles that help make your finished loaf of sourdough so fluffy and delicious.

But figuring out when to use your starter after a feeding is a tricky balance of art and science. What Breadwinner aims to do is take the guesswork out of the equation by letting you track the growth of your starter after a feeding and letting you know precisely when the peak point is to start mixing your doughs. It also logs previous feedings, allowing you to track the performance of your starter over time and tweak variables to get that perfect loaf.
The Breadwinner unit itself is designed to fit on top of a 16oz Ball Mason jar, and it works by using an infrared sensor to measure starter height. It also can take temperature readings of the surrounding air to make sure that it’s not too hot (or too cold), and it includes Wi-Fi connectivity to connect to your smartphone. A button on the top lets you easily log when you’ve fed your starter.
The current model — which costs $140 — is in the middle of a public prototyping phase. Buying a Breadwinner today is emphatically not buying a finished product. The hardware is extremely unfinished, and the current version charges via Micro USB, which I am fervently hoping will be swapped to USB-C for the finished product.
Obviously, that’s a lot to spend on any gadget, much less one that’s still extremely unfinished and as limited in function as this one — but if you’re someone who really likes baking bread, gadgets, and data analysis, it could be a fun addition to your kitchen.
The Breadwinner team is also planning to use feedback from early users — and the valuable data from the different types of starters, flour mixes, and feeding schedules from more users — to further refine the product before a commercially produced version arrives in the future. That might be worth waiting for if you’d prefer a more refined (or cheaper) product. To sweeten the pot, the prototype also comes with access to a Breadwinner Discord and a $50 discount of the final model when it’s released.
Breadwinner isn’t just about the single gadget, though. The site is pitched as an online community for bread enthusiasts, a self-described “social network for yeast” that aims to be a place for bakers to post recipes, share bread pictures, and get advice from fellow bakers, too.
Sourdough bread is a tricky thing to get right. But Breadwinner, a new smart gadget in development from hardware designers (and bread lovers) Fred Benenson and Sarah Pavis, is looking to try to take a little bit of the mystery out of the yeast by offering an app-connected gadget that…
Recent Posts
- OpenSSH vulnerabilities could pose huge threat to businesses everywhere
- Magic: The Gathering’s Final Fantasy sets will tell the stories of the games
- All of Chipolo’s Bluetooth trackers are discounted in sitewide sale
- Fortnite: Lawless gets first trailer highlighting the new season’s battle pass roster and the chaos of Crime City
- Chase will start blocking Zelle payments over social media
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010