A Private Equity Firm Is Trying To Buy The .Org Domain. Now, Greenpeace, The ACLU, And Color Of Change Are Protesting.


In November 2019, the Public Interest Registry, the nonprofit that maintains the .org domain, announced the internet domain would be acquired by Ethos Capital, a California-based private equity firm. Now, some of the world’s most prominent nonprofits, including Greenpeace and Human Rights Watch, are protesting the sale in a scathing letter obtained by BuzzFeed News.
“The sale of .ORG could have generational impacts,” the letter said. “Should the governance and stewardship of .ORG end up under the control of private or other actors that could lead to financial or other barriers that would irreparably harm global civil society.”
Brett Solomon, the executive director of digital rights nonprofit Access Now, told BuzzFeed News the nonprofits do not want their websites and registration costs to be subject to a private fund. The 11 signatories keep their sites on .org domains, Solomon said, along with their plans, data, history, strategy, and communication. They worry that putting these domains in the hands of a private equity firm, as opposed to a nonprofit, could put all that at risk.
“This is where we live,” Solomon said of .org. “To have it move from a not-for-profit stewarding that to a private equity firm causes us great concern.”
The letter, addressed to the heads of Internet Society and Internet Corporation for Assigned Names and Numbers, which steward .org, was signed by Solomon along with the executive directors of Greenpeace, Human Rights Watch, the American Civil Liberties Union, and the Sierra Club, among others.
“This proposed sale,” the letter said, “undermines the safety and stability of the digital space for countless non-governmental organizations, their partners, and their broader communities.”
Chief among their concerns is that a private equity firm could raise the price for maintaining a .org website. But the groups are also concerned about the safety of their data and control of their sites. “If a government is able to put significant pressure on the Public Interest Registry to actually remove content, remove organizations, censor them, surveil them — it’s very concerning from a human rights perspective,” Solomon said. “The issue of pricing is a symptom of a question about control.”
A spokesperson for Ethos Capital defend the sale: “As the Internet landscape continues to change, Ethos’ investment in .ORG will be vital to ensure the domain can keep pace with this evolution, both now and over the long-term. Together, PIR and Ethos will provide the resources to grow .ORG and develop innovative products and services that will strengthen the ability of mission-driven organizations and others to do good around the world.”
Here’s the full text of the letter:
Dear Andrew and Göran, and the boards of both ISOC and ICANN:
We would like to thank you for your ongoing stewardship of .ORG and the governance of the non-commercial sphere of the internet.
However, as executive directors of some of the world’s leading international NGOs, whose websites and services depend on stable and affordable .ORG domains, we are writing to express our deep concern about the proposed sale of the .ORG top-level domain and the process by which that proposed sale is occurring.
.ORG is the place where civil society and NGOs reside in the digital environment. Both the physical and virtual world have become increasingly inhospitable and risky for civil society organizations who face constant surveillance, online censorship, and even more physical risks and legal restrictions on their operations and personnel. This proposed sale presents an additional danger to civil society and undermines the safety and stability of the digital space for countless non-governmental organizations, their partners, and their broader communities.
Given the potential risks of privatizing the allocation of .ORG addresses, we urge you to stop the sale of .ORG to Ethos Capital, in your respective capacities, and to facilitate an open and transparent review of the circumstances that led to this proposal. We would also urge you to adopt and implement safeguards to ensure that should there be any change in the ownership of .ORG in the future, that it not lead to increased barriers to entry online or instability for non-profit civil society organizations.
We believe the ownership and management of .ORG is a significant human rights and social justice issue because this unique address is a critical channel for civil society to seek and receive information about human rights and other environmental and social justice issues, and to hold institutions accountable. The sale of .ORG could have generational impacts, should the governance and stewardship of .ORG end up under the control of private or other actors that could lead to financial or other barriers that would irreparably harm global civil society.
Proper due diligence must be done to assess any potential adverse impacts on civil society and ensure proper safeguards are in place to mitigate those risks and prevent any harms. At this time, we therefore call upon you to stop this sale.
Signed,
Jennifer Morgan
Executive Director
Greenpeace International
Kenneth Roth
Executive Director
Human Rights Watch
Sharan Burrow
General Secretary
International Trade Union Confederation
Kumi Naidoo Secretary
General (former)
Amnesty International
May Boeve
Executive Director
350.org
Patricia Moreira
Managing Director
Transparency International
Brett Solomon
Executive Director
Access Now
Anthony Romero
Executive Director
American Civil Liberties Union (ACLU)
Michael Brune
Executive Director
Sierra Club
Marta L. Tellado
President & CEO
Consumer Reports
Rashad Robinson
President
Color Of Change
And here is Ethos Capital’s full response:
Ethos, PIR and the Internet Society stand firmly behind the merits of this transaction, namely the immense opportunities it will enable for PIR and the Internet Society to advance their important work for the public benefit and the Internet at large. PIR – which will remain the registry operator and has successfully operated .ORG for 16 years – has the proven resources to ensure the registry continues to be secure, reliable, and stable, and Ethos’ investment in PIR will further strengthen .ORG moving forward.
As we have stated previously, this transaction serves the public interest in several important ways. First, it will ensure the long-term growth and development of the .ORG domain by enabling PIR to expand its work and the services it provides to the nonprofit community and other .ORG users in innovative and socially responsible ways. Second, it will provide essential support for the ongoing work of the Internet Society by providing a substantial endowment that will ensure its ability to continue its efforts to build a more accessible, inclusive and secure Internet around the world.
In addition, Ethos has announced it will maintain the same technology, and will keep PIR’s management team in place, so that .ORG will remain secure, reliable and stable. And the Internet Society, Ethos and PIR have taken the unprecedented step of publishing the registry transfer request, as well as the answers to ICANN’s questions, in what has been the most transparent change of indirect control process in ICANN’s history.
Ethos also has outlined pricing guidelines it will implement for .ORG, which do not contractually exist today, so that prices will stay low. Ethos has stated it will enshrine these pricing commitments into the founding documents governing the operation of .ORG moving forward.
Ethos has also made commitments with respect to freedom of expression and upholding human rights more broadly. PIR and Ethos take the preservation of freedom of expression seriously, and the registry’s commitment to free speech will continue unabated.
As the Internet landscape continues to change, Ethos’ investment in .ORG will be vital to ensure the domain can keep pace with this evolution, both now and over the long-term. Together, PIR and Ethos will provide the resources to grow .ORG and develop innovative products and services that will strengthen the ability of mission-driven organizations and others to do good around the world.

In November 2019, the Public Interest Registry, the nonprofit that maintains the .org domain, announced the internet domain would be acquired by Ethos Capital, a California-based private equity firm. Now, some of the world’s most prominent nonprofits, including Greenpeace and Human Rights Watch, are protesting the sale in a scathing…
Recent Posts
- UK private health services firm told to pay up $2m for ransomware hit
- Twelve South’s Find My-compatible charger is on sale starting at just $49
- 8 Best Projectors According to Our Reviewers (2025)
- US soldier pleads guilty to AT&T and Verizon cyberattacks, linked to Snowflake data theft
- The best gaming keyboards of 2025
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010