Sony considers PS5 price hikes to cover Trump’s tariffs
Sony just announced its financial forecast for the next year, and it’s expecting to be impacted by tariffs to the tune of 100 billion yen (about $680 million). To compensate, the company says it’s considering options including moving manufacturing to the US and increasing prices for consumers.
Speaking to investors during the company’s earnings call, Sony CFO Lin Tao confirmed that the company is considering “passing on” the price of tariffs to consumers in order to mitigate the impact on its bottom line. Tao didn’t mention the PS5 by name though, and it’s possible that Sony could try to protect pricing on its console through increases elsewhere in its electronics business. Sony has already increased the price of the PS5 this year, but only in the UK, Europe, Australia, and New Zealand.
The PS5 did get a call out from CEO Hiroki Totoki when discussing the possibility of moving manufacturing to the US to avoid the brunt of Donald Trump’s tariffs. He admitted that the console “can be produced locally,” and that it would be “an efficient strategy” that “has to be considered going forward.”
Over the 12 months ending in March, Sony shipped 18.5 million PS5 consoles — down slightly from 20.8 million the year before — bringing its lifetime shipments to 77.7 million.
Sony just announced its financial forecast for the next year, and it’s expecting to be impacted by tariffs to the tune of 100 billion yen (about $680 million). To compensate, the company says it’s considering options including moving manufacturing to the US and increasing prices for consumers. Speaking to investors…
Recent Posts
- Summer Game Fest Live 2026: The biggest news, trailers, and announcements
- OpenAI rolls out a Lockdown Mode for extra protection against prompt injection attacks
- The Dyson HushJet Mini Cool is the powerful personal fan you won’t want to live without this summer — and it’s surprisingly reasonably priced, too
- Gone in 60 minutes
- GroWell Cap Review: I Have Hair for the First Time in 15 Years
Archives
- June 2026
- May 2026
- April 2026
- March 2026
- February 2026
- January 2026
- December 2025
- November 2025
- October 2025
- September 2025
- August 2025
- July 2025
- June 2025
- May 2025
- April 2025
- March 2025
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023