Apple could launch an iPhone 17 Ultra this year – but we’ve heard these rumors before
- The iPhone 16 Pro Max could be followed by the iPhone 17 Ultra
- We’ve also heard the ‘Ultra’ rumor in previous years
- The iPhone 17 Ultra may feature a bigger battery and more cooling
We’re expecting Apple to unveil the iPhone 17 range in September, and a new rumor points to a name change for the most expensive model in the line-up – a rumor that has actually been swirling for a couple of years now.
According to well-known tipster Yeux1122 (via MacRumors), the iPhone 17 Pro Max is in fact going to be called the iPhone 17 Ultra. That’s apparently based on information from investors and sources inside the supply chain.
If the phone previously known as the iPhone 17 Pro Max does indeed get a name change, it would be the first Ultra phone released by Apple – though it has already used the Ultra label for some of its Apple Silicon chips, and of course the Apple Watch Ultra series.
You may like
We’ve heard this rumor before, however, both for the iPhone 15 and the iPhone 16 – and in those cases, the names didn’t change. Maybe this will be the year when Apple finally decides to shake up its approach to iPhone naming.
Hardware and software

In theory then, we could be looking at a line-up that features the iPhone 17, the iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Ultra. There is a certain neatness to having a single extra word after each of the three additional variants.
That said, the same tipster also suggests that the iPhone 17 Air name isn’t yet fixed. This super-slim model, replacing the iPhone 16 Plus, has been featured in a lot of leaks – but it sounds as though Apple hasn’t decided what to call it yet.
The iPhone 17 Ultra (if indeed that is its name) is also tipped to be coming with a smaller Dynamic Island, a vapor chamber for additional cooling (and improved performance), and an increased battery capacity – which will add to its thickness.
Sign up for breaking news, reviews, opinion, top tech deals, and more.
We’ve already heard that iOS 19 is set for a major revamp too, so it looks as though it’s going to be quite the year for Apple in terms of both hardware and software. We should get our first look at iOS 19 sometime in June at Apple WWDC 2025.
You might also like
The iPhone 16 Pro Max could be followed by the iPhone 17 Ultra We’ve also heard the ‘Ultra’ rumor in previous years The iPhone 17 Ultra may feature a bigger battery and more cooling We’re expecting Apple to unveil the iPhone 17 range in September, and a new rumor points…
Recent Posts
- Elon Musk’s stock grants and Anthropic’s public fund are band-aids on an open sore and do not address AI’s most fundamental and pressing problems
- Over $963,000 worth of graded Pokémon and sports cards were stolen from Fedex
- RAM prices are crazy high, but do not settle for an 8GB laptop
- How to choose customer support software for your business
- TikTok employees said they knew about child safety issues, but execs failed to act
Archives
- October 2026
- September 2026
- August 2026
- July 2026
- June 2026
- May 2026
- April 2026
- March 2026
- February 2026
- January 2026
- December 2025
- November 2025
- October 2025
- September 2025
- August 2025
- July 2025
- June 2025
- May 2025
- April 2025
- March 2025
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023