Reddit is going rolling out a feature that lets you hide an ad from your feed for “at least a year,” the company says in a post spotted by Ars Technica.

When the update is available to you, you’ll be able to see the “Hide” option for “any ads that appear in feeds, such as your home or subreddit feed,” Reddit says.

The option looks like an eye with a line through it, as shown in a screenshot. When an ad becomes visible again after you hide it, you can re-hide it if you’d like, according to the company.

Reddit says it’s rolling out the update this week that ads the feature and that it will “gradually become available across iOS, Android, and www.reddit.com over the next several weeks.”

Last year, Reddit added filters that let users limit ads from “sensitive” categories like alcohol, dating, gambling, and politics and activism.