AT&T customers can now see why a business is calling


Customers on AT&T’s network are getting one more tool to help them decide when to pick up the phone: an indication of why a business is calling you, right from the incoming call screen. It’s a continuation of the branded calling feature that AT&T and TransUnion introduced last year, and only works on Android phones.
This feature starts with the business making the call, which can choose to display a message like “refill reminder” or “delivery service.” The message will also show up in the call details page. There’s nothing that the receiver needs to do in order to see the message; it’ll just pop up the way verified number badges do now.
In theory, it’ll let you know whether your pharmacy is calling to let you know about a refill or if your DoorDash driver is standing outside your apartment building. Sounds pretty nice.
But being limited to Android means a lot of AT&T customers in the US won’t see the message since we’re a notoriously iPhone-carrying people. That might not always be the case; James Garvert, senior vice president of TruContact Communications Solutions at TransUnion tells The Verge “we expect that capability to become standard on all mobile devices over time.”
Customers on AT&T’s network are getting one more tool to help them decide when to pick up the phone: an indication of why a business is calling you, right from the incoming call screen. It’s a continuation of the branded calling feature that AT&T and TransUnion introduced last year, and…
Recent Posts
- Krafton slams ex-Subnautica 2 execs — who now say they’re suing
- The 7 Best Prime Day Action Camera Deals for Thrill Seekers (2025)
- Qantas confirms 5.7 million customers impacted by data breach
- Conspiracy theorists are blaming flash floods on cloud seeding — it has to stop
- A Republican state attorney general is formally investigating why AI chatbots don’t like Donald Trump
Archives
- July 2025
- June 2025
- May 2025
- April 2025
- March 2025
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022