Intel won’t kill off its graphics card business
Despite comments made by former Intel CEO Pat Gelsinger, who got ousted from the company last month, Intel will not kill off its discrete graphics business. “We are very committed to the discrete graphics market and will continue to make strategic investments in this direction,” Intel’s new co-CEO Michelle Johnston Holthaus just told an audience in the company’s CES 2025 keynote. She says it’s a question she gets a lot.
Gelsinger was incredibly blunt on a recent earnings call that the company’s radically different Lunar Lake laptop processors were something of a failed experiment from a financial perspective, and suggested there’d be “less need” for the company’s investments in discrete graphics too: “How are we handling graphics? That is increasingly becoming large, integrated graphics capabilities, so less need for discrete graphics in the market going forward.”
Now, it’s possible Holthaus’ new statement is code for “we’re retreating, but slowly and less overtly,” as her overall tone in this morning’s keynote was exceedingly upbeat despite Intel’s recent troubles. She also celebrated the Lunar Lake chip, and called 2024 “the year Intel really reasserted ourselves as the leader in this AI PC market” on its performance and battery life strengths, even though the company’s just announced Arrow Lake chips are built differently.
Intel’s future “strategic investments” could also be in the AI space rather than gaming ones, similar to how AMD and Nvidia have refocused their efforts recently on the huge opportunity there.
There is at least one more gaming card coming soon, though. Holthaus says Intel will launch its next, already-announced B570 GPU this next week, a card which is even more budget than the B580.
Despite comments made by former Intel CEO Pat Gelsinger, who got ousted from the company last month, Intel will not kill off its discrete graphics business. “We are very committed to the discrete graphics market and will continue to make strategic investments in this direction,” Intel’s new co-CEO Michelle Johnston…
Recent Posts
- The University of Cambridge says it successfully tested a vaccine with an AI-designed antigen
- MAHA wants to make cotton the new beef tallow
- What do you mean my new smart scale is ‘built for GLP-1 users’?
- What do you mean my new smart scale is ‘built for GLP-1 users’?
- Can AI tell if your script will make a hit film?
Archives
- June 2026
- May 2026
- April 2026
- March 2026
- February 2026
- January 2026
- December 2025
- November 2025
- October 2025
- September 2025
- August 2025
- July 2025
- June 2025
- May 2025
- April 2025
- March 2025
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023