The OLED iPad Pro was only the beginning for Apple’s return to thin devices
The thinness of the OLED iPad Pro is only the beginning of a renewed effort by Apple to make increasingly thin computers, according to Bloomberg’s Mark Gurman in today’s Power On newsletter. The company plans a “significantly skinnier” iPhone 17 and is also working on shaving off some of the thickness of the MacBook Pro and the Apple Watch, he writes.
It’s not the first time we’ve heard about a new, extremely thin “iPhone 17 Slim,” as The Information and multiple supply chain analysts have reported that this phone is on its way, possibly at a higher price than the existing iPhone 15 Pro Max. I haven’t seen concrete rumors about just how slim it will be, but it could have a 6.6-inch display and a smaller Dynamic Island.
It’s not surprising that the company wants to go back to its pursuit of thinness, but the key difference now — one hopes — is that the company no longer wants to do it seemingly at all costs. That drive created some of the company’s most impressive devices, but it may also have led to bendy iPhones, limited port selection, cruddy battery life, thermal throttling issues, bad keyboards, and lawsuits for Apple itself. The company started reversing that trend though, and today, the iPhone 15 Pro phones and the MacBook Pro lineup are among the thickest of their respective categories the company has released in years.
I’ve welcomed those changes, but I would be lying if I said I don’t sometimes miss that old-time futuristic feel. I have an iPhone SE sitting on my desk, and any time I pick it up, I’m astounded by how nice it is to use, small screen and chugging processor notwithstanding. I also toss an envious side-eye at iPhone 12 or 13 Minis when I see them.
That time may be coming back, and without the costs that were once associated with it. The current MacBook Air is uncannily thin — even more so than the tiny, fanless 12-inch MacBook — yet it’s powerful and so battery-sipping that I feel perfectly comfortable taking it out of the house without a charger most of the time. And I gather from David Pierce’s Verge review of the new iPad Pro that being thinner than an iPod Nano hasn’t come with any major compromises that iPads didn’t already have.
Those are encouraging signs that the company may have finally figured things out, and hopefully it won’t get out over its skis again. Because after the last few years, I’m not interested in returning to the thin-for-the-sake-of-thin life; sturdiness and all-day battery are now non-negotiable.
The thinness of the OLED iPad Pro is only the beginning of a renewed effort by Apple to make increasingly thin computers, according to Bloomberg’s Mark Gurman in today’s Power On newsletter. The company plans a “significantly skinnier” iPhone 17 and is also working on shaving off some of the…
Recent Posts
- ‘It’s becoming more difficult finding stable VPNs’ – China increases crackdown on VPN usage
- Google will pay SpaceX $920 million a month to use xAI’s data centers
- How to watch the World Cup Final ‘66 In Colour for *FREE*
- ‘Elon Musk said he thinks humanoid robots will be in many homes in three years, and I agree with him.’ I sat down with Jake Dyson to hear his predictions for AI and robotics in your home — and why you shouldn’t throw out your stick vac just yet
- LaCie 8big Pro5 review: I tested LaCie’s huge 256TB DAS solution, and it’s ideal for 8K video editing but it comes with a price tag that’s just as big
Archives
- June 2026
- May 2026
- April 2026
- March 2026
- February 2026
- January 2026
- December 2025
- November 2025
- October 2025
- September 2025
- August 2025
- July 2025
- June 2025
- May 2025
- April 2025
- March 2025
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023