Amazon is bringing Alexa Plus to Fire TV device owners in the US for free. Starting today, users in the US with an Amazon Fire TV Stick, Fire TV Cube, Amazon Ember smart TV, or other TV with Alexa Plus built in, including those from Panasonic and Hisense, will get access to the more conversational AI assistant.

Amazon says it will automatically upgrade all Fire TV owners to Alexa Plus. The company adds that it “additional devices and regions may be added over time.”