Is there a better way to watch the World Cup in style than this enormous 98-inch QLED TV? Better still, it’s now a massive £1,100 off

• May 21, 2026

I’m very happy with my TV right now, but if I were looking to upgrade to the largest possible display I could find without spending an astronomical amount of money, then this £1,100 saving on the Hisense E7Q 98-inch QLED TV at AO would be the one.

It’s just about the cheapest near-100-inch TV I’ve seen, and most surprisingly of all, it’s actually a very solid display overall. Usually, these sorts of deals on giant TVs are reserved for sluggish and low-quality options.

However, the Hisense E7Q boasts a bright and vibrant QLED display that offers deep blacks and rich colours, with Dolby Vision support to really bring out the best visuals possible. It also sports a dynamic refresh rate of up to 144Hz, which is great for providing smooth visuals and giving you a responsive experience on current-gen games consoles.

It’s a heck of an investment, sure, but if you simply want the biggest display you can find for a good price, this is hard to beat.

Buy the Hisense E7Q 98-inch QLED TV at AO

Overall, the Hisense E7Q is a strong all-rounder for shows, movies, games and sports. The latter is especially good to know with the World Cup a matter of weeks away, as I can’t think of a better way to absorb all the action with a wall-spanning TV like this. Unless going to a Boxpark and getting covered in beer after every England goal sounds like fun to you?

If this Hisense is still a bit too big (or too pricey) for you, then I’ve dropped in a few other excellent TV deals that are available now at a variety of retailers.

Other great TV deals available now

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I’m very happy with my TV right now, but if I were looking to upgrade to the largest possible display I could find without spending an astronomical amount of money, then this £1,100 saving on the Hisense E7Q 98-inch QLED TV at AO would be the one. It’s just about…