Hasbro hit by major cyberattack — toymaker confirms ‘unfortunate incident’ takes down some parts of its websites
- Hasbro confirms cyberattack forcing temporary IT shutdown and containment measures
- Investigation ongoing into possible data theft; no group has claimed responsibility
- Company remains operational but warns interim measures may cause delays for several weeks
American toy and entertainment giant Hasbro has confirmed suffering a cyberattack which forced it to temporarily shut down parts of its IT infrastructure.
In a data breach notification filed with the US Securities and Exchange Commission (SEC) on April 1, Hasbro said that it identified unauthorized access to its network a few days prior.
“The company’s investigation is ongoing, and it is working diligently to resolve the matter and determine the full scope of impact,” Hasbro said. “The company has implemented and continues to implement business continuity plans to enable it to continue to take orders, ship product and conduct other key operations while it resolves this situation.”
Article continues below
Looking into data theft
After spotting the intrusion, Hasbro did the usual – activated its security incident response protocols, implemented ‘containment measures’ which included shutting down some systems, and brought in third-party cybersecurity experts to analyze the attack and assess the damage.
In a statement given to the BBC, Hasbro said it will continue working throughout the attack: “While this is an unfortunate incident, Hasbro’s business operations remain open,” a Hasbro spokesperson told the publication. “We have taken swift action to protect our systems and data,” they added.
While Hasbro will remain operational, it will not be business as usual for the owners of Peppa Pig, Transformers, and Dungeons & Dragons. The “interim measures”, as it calls the downtime, will likely be in effect for “several weeks”, the company stated, stressing that this “may result in some delays
The company is also looking into potential data theft, and “will take additional actions as appropriate”, if it finds any. Those actions could include notifying affected individuals about incoming phishing attacks, and offering free credit and identity theft monitoring services.
Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed!
So far, no threat actors claimed responsibility for the attack, Cybernews confirmed, therefore we don’t know if anyone demanded a ransom payment.

The best antivirus for all budgets
Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button!
And of course you can also follow TechRadar on TikTok for news, reviews, unboxings in video form, and get regular updates from us on WhatsApp too.
Hasbro confirms cyberattack forcing temporary IT shutdown and containment measures Investigation ongoing into possible data theft; no group has claimed responsibility Company remains operational but warns interim measures may cause delays for several weeks American toy and entertainment giant Hasbro has confirmed suffering a cyberattack which forced it to temporarily…
Recent Posts
- Steam Machine and Steam Frame are coming ‘this summer’
- Valve says it’s ready to launch the Steam Machine this summer
- Best Buy slashes up to $400 off Apple tech in a limited-time sale — get AirPods, MacBooks, iPads and Apple Watches from $99.99
- The Instagram Plus subscription has officially launched
- Wired found code for an unreleased facial recognition feature in Meta’s AI app
Archives
- June 2026
- May 2026
- April 2026
- March 2026
- February 2026
- January 2026
- December 2025
- November 2025
- October 2025
- September 2025
- August 2025
- July 2025
- June 2025
- May 2025
- April 2025
- March 2025
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023