All the latest in AI ‘music’
When songwriter Patrick Irwin moved to Nashville last year, he was entering a lottery. Each day hundreds of sessions take place where writers create a song demo to pitch to a publisher. Publishers then share those songs with labels and managers, who may share those songs with the artists. Even if a major country star records (“cuts”) the song, it still takes a stroke of luck for that song to become a No. 1 hit.
The odds of winning are extremely low. Recently, Irwin was in a room where his cowriters Sam Fink and Duane Deerweater tried something new. Instead of booking studio time or calling a “track guy” to produce a demo, one cowriter opened Suno, an AI music platform, uploaded a voice memo with just guitar and vocals, and typed in a prompt: “traditional country, male vocal, folk country, story telling, 90s country, rhythmic.” Thirty seconds later he had two fully produced demos complete with drums, electric guitars, bass, and backing harmonies. There were no studio musicians, no invoices.
When songwriter Patrick Irwin moved to Nashville last year, he was entering a lottery. Each day hundreds of sessions take place where writers create a song demo to pitch to a publisher. Publishers then share those songs with labels and managers, who may share those songs with the artists. Even…
