Amazon introduces three personality styles for Alexa+
Amazon is offering a new way for Alexa+ users to customize the AI assistant's communication style. The company has introduced three personalities for Alexa+, so the assistant can adopt an attitude that is Brief, Chill or Sweet.
The Brief style will be exactly that: no small talk and no extra conversation. Chill is easygoing and seems to be inspired by caricatures of the surfer/stoner type, while the Sweet mode is almost aggressively perky and chipper. In the audio sample provided, when a user asks "Alexa, how's it going?" the Chill voice responds, "Life’s treating me well – all systems are Zen and the digital universe is spinning in harmony." In contrast, the Sweet one replies, "Absolutely fantastic! I’m radiating pure joy and ready to make your day incredibly amazing!"

Amazon explained that the three personality styles are based on five metrics: expressiveness, emotional openness, formality, directness and humor. The company may release additional options with different combinations of those sliding scale traits in the future.
For now, users can swap the assistant's vibe from the Alexa app or with the spoken command, "Alexa, change your personality style." Both approaches can also be used to swap back to the classic Alexa voice. All three personalities are available now for all Alexa+ customers.
This article originally appeared on Engadget at https://www.engadget.com/ai/amazon-introduces-three-personality-styles-for-alexa-140000602.html?src=rss
Amazon is offering a new way for Alexa+ users to customize the AI assistant's communication style. The company has introduced three personalities for Alexa+, so the assistant can adopt an attitude that is Brief, Chill or Sweet. The Brief style will be exactly that: no small talk and no extra…
Recent Posts
- FCC plans to ban companies selling DJI products under other brands
- Amazon’s Adaptive Display for Fire TVs is officially rolling out today
- Here are the 30,000 songs Sony is suing Udio’s AI music generator over
- The FCC is planning to retroactively ban disguised DJI gadgets
- The first UL 3700-compliant plug-in solar microinverter is now available in the US
Archives
- July 2026
- June 2026
- May 2026
- April 2026
- March 2026
- February 2026
- January 2026
- December 2025
- November 2025
- October 2025
- September 2025
- August 2025
- July 2025
- June 2025
- May 2025
- April 2025
- March 2025
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023