Paramount Plus is going up in price again. As part of its earnings report released on Monday, Paramount announced that it will “implement price increases in the US” in the first quarter of 2026 — without saying how much it will soon cost.

Paramount says the price increase will “fuel continued reinvestment in the user experience and deliver an even stronger slate of programming” going forward. Like many other streamers, Paramount has hiked the price of its streaming service on an almost yearly basis. Paramount Plus raised prices in 2023 before hiking them further last June, bringing its ad-free Premium plan to $12.99 / month, while its ad-supported tier sits at $7.99 / month. It also recently raised prices in Canada and Australia.

The Verge reached out to Paramount with a request for more information but didn’t immediately hear back.

During Skydance’s first few months of ownership, Paramount Plus added 1.4 million subscribers, bringing its total to 79.1 million. Paramount struck a $7.7 billion deal that will bring live UFC fights to its streaming service as well.

Along with price hikes, Paramount revealed that it’s “retiring” free trials for its streaming service and “reviewing discount practices.” The company also plans to update the technology stack behind Paramount Plus and its free, ad-supported streaming service Pluto TV to enhance their performance, and is looking into how it can use AI to offer better personalization and recommendations.