Amazon is hosting a lot of good deals during October Prime Day, but it can’t compete with Dell when it comes to its sale on the Alienware AW2725Q. The 27-inch 4K QD-OLED gaming monitor that a couple of Verge staffers have tested is $699.99 right now, which is $200 off its original $899.99 price. It has sold at a similar price before, but discounts have been infrequent these past several months.

I love this monitor (I published a review earlier this year at Polygon). My colleague Nathan Edwards digs it, too, posting recently about how making the jump to a high-refresh-rate 240Hz OLED can truly spoil you. I can attest to this; it was a little heartbreaking to go back to my 1080p IPS panels after returning the AW2725Q to Alienware.

This Alienware monitor made waves in early 2025 by proving that companies could deliver a 4K OLED for under $1,000. It wasn’t all that long ago that 1440p was the standard at that price. Whether you actually have a PC that can play games in 4K at respectable frame rates or not, it’s good to have a monitor that’s ready to play high-resolution content for when you upgrade your PC. Also, you can connect a console like a PS5, Xbox Series X, or a Nintendo Switch 2 to play titles at up to 4K at 120Hz, and they’ll look great on the AW2725Q’s 16:9 aspect ratio.