It’s that time of year again: Apple is getting ready to reveal all of the changes coming to its latest generation of iPhones. This year’s “awe dropping” event is expected to include spec bumps across the iPhone 17 lineup, in addition to an ultra-thin iPhone 17 Air. Rumors suggest that we may even get a glimpse of Apple’s new smartwatches, along with an upgraded pair of AirPods Pro 3.

There’s still plenty of room for surprises, and if you’re curious about what Apple has in store, here’s how you can tune into the event live.

When is Apple’s “awe dropping” event?

Apple’s iPhone 17 launch event kicks off on Tuesday, September 9th, at 1PM ET / 10AM PT. The company will stream the event live from Apple Park in Cupertino, California.

Where to watch the iPhone 17 launch event