President Donald Trump signed a new executive order on Thursday to improve the “usability and aesthetics” of US government services by creating “first-class online and offline experiences for Americans.”

“It is time to update the Government’s design language to be both usable and beautiful,” Trump said in the order, which establishes an America by Design initiative meant to “improve comprehensively the visual presentation and usability of Federal services provided to the public in both digital and physical spaces.”

A new National Design Studio is being set up to facilitate this, led by a chief design officer — with Airbnb co-founder Joe Gebbia reportedly lined up for the position, according to Reuters.