Month: July 2021
For tech firms, the risk of not preparing for leadership changes is huge
Jason Dressel Contributor Jason Dressel is president of History Factory, which helps companies use their history and heritage to enhance and transform strategy, positioning, marketing and communication. Every week over the past three and a half years, an average of three CEOs have exited tech companies in the U.S. That…
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Extra Crunch roundup: Livestream e-commerce, growth marketing interviews, CEO for a day
This year, livestream viewers in China are projected to spend more than $60 billion on digital shopping experiences that let them interact with influencers in real time. Promoting everything from cosmetics to food, social media stars use Taobao, TikTok and other platforms to livestream products and take questions from the…
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Vergecast: this quarter’s earnings for Apple, Samsung, Google, and Microsoft
Every Friday, The Verge publishes our flagship podcast, The Vergecast, where co-hosts Nilay Patel and Dieter Bohn discuss the week in tech news with the reporters and editors covering the biggest stories. This week on The Vergecast, Nilay and Dieter bring back Verge managing editor Alex Cranz and Verge news…
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Kodiak Robotics’ founder says tight focus on autonomous trucks is working
Kodiak Robotics is one of the last private autonomous vehicles companies focused on trucking that is still standing. Nearly all the rest have been wooed by the public marketplace and the capital it can provide. But co-founder and CEO Don Burnette says the three-year-old company’s strategy of staying focused and…
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Growth roundup: Investing in community, targeting developers, new marketer recs
“The best thing a startup can do, and I’m seeing it happen more and more, is investing in community early on,” growth marketing expert Max van den Ingh of Unmuted tells us. “When I was leading growth at MisterGreen, we created a community for the first thousand Tesla Model 3…
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Chipotle email marketing hacked to send phishing emails Hook on Keyboard
Cybercriminals have begun sending out phishing emails after they were able to gain access to one of the email marketing accounts used by the US-based Mexican food chain Chipotle. According to a new blog post from the email security company Inky, those behind the campaign sent out at least 120…
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